DEMAND GENERATION
New leads and opportunities are the lifeblood of your business. But far too often, organisations run generic activity in the hope that it will resonate with their audience. 99% of the time this approach doesn’t work.
At Kanary Digital we focus on delivery high quality leads and opportunities for your organisation.
This means understanding your different audiences, tailoring an approach to each of them and using automation to move them along the sales journey. Leaving you with prospects that not only know who you are and understand what you do, but actively want to hear how you can help them.
HOW WE DO IT
ACCOUNT BASED MARKETING
Our methodology for demand generation uses an account based marketing approach. In it’s simplest form, it means we help you to be hyper-focused and targeted on the sectors, organisations and individuals you want to attract.
Whether it’s a handful of high potential accounts, or a specific sector you want to target, we create personalised campaigns that engage your audience and drive more leads.
PERSONA MAPPING
We understand your audience. Identifying the different audiences you market your services to, and their buying patterns, helps us to create audience personas. This enables us to create personalised messages and content that will resonate with them.
TARGETED PAID SOCIAL
We focus on maximising your investment. Rather than sharing generic content to everyone, we help you to target the key decision makers and influencers from your target accounts and use social media to engage these individuals.
EMAIL AUTOMATION
We build sophisticated user journeys. Contrary to popular belief, email isn’t dead – you just need to use it correctly! We work with you to create automated user journeys, building engagement with your target audience at every stage.
PERSONALISED CONTENT
We create content that demands attention. Once we understand your audience and the challenges they face, we create content that is designed specifically for them. By producing written, visual and video content, we’re sure to grab your audiences attention.
COMBINING ONLINE & OFFLINE
We maximise the impact of your activity. No strategy will get the best returns if it only uses one channel or tactic. We create a strategy that integrates your offline and online activity, creating a seamless buyer journey.
WEBSITE OPTIMISATION
We ensure no opportunities are falling through your net. Creating an effective demand generation strategy is pointless unless you can convert people when they land on your website or landing pages. We review your website and optimise it to ensure you’re maximising lead generation.