CONTENT MARKETING
Good content should be at the heart of all your marketing efforts. Far too often, well thought out marketing activity fails because the quality of the content isn’t good enough.
Kanary Digital can take your content from uninspiring, disconnected, and forgettable, to something that truly resonates with your audience, builds your brand reputation and helps you stand out from your competitors.
OUR APPROACH
CONTENT AUDIT
We analyse your current content. Understanding what types of content you are currently producing, and what are the top performing pieces across your website and other channels helps to build a picture of what your audience want to see.
CONTENT STRATEGY
We provide a clear direction. Creating objectives and goals for your content that tie into your overall marketing strategy, as well as defining the purpose and audience for each type of content you produce, gives you clarity and confidence in the content you are promoting.
AUDIENCE MAPPING
We understand your audience. Identifying the different audiences you market your services to, and their different buying patterns, helps us to create audience personas. This enables us to create different types of content that will resonate with them.
CONTENT CREATION
We create memorable content. Using your strategy, we work in partnership with you to create content that will resonate with your audience and build your brand. From video, to written, to visual, to audio. We create impactful content that creates value for your organisation.