This is a critical first step for your organisation when considering your marketing activity.
Organisations that jump straight into delivery without having some form of strategy in place almost never see a strong ROI on their investment.
Using our FOCUS framework, we provide you with a marketing strategy that has specific objectives, defines a clear target audience and develops a content plan that will be promoted across multiple channels.
Align your existing business strategy, get views of employees and clients, review competitors.
Set SMART goals.
Identify your target audience at an organisation level and an individual level.
Get clear on your messaging that will appeal to your audience.
Create a strategy, tactics to deliver it, and KPI’s that will indicate if progress is being made.
The process involves speaking to your employees to understand their perception of your brand, speaking to your clients to get their views on your organisation and reviewing any existing business strategy documents you have.
We also complete a competitor review and a market scan. Once we have this insight, we then create a marketing strategy and present this back to you.
Aligning your business objectives with your marketing strategy, we ensure all of your marketing activity is working as hard as it can for you, to move your customers along the buying journey.
There are multiple ways we can support you and your business:
Get the expertise of a full marketing department, that manages all of your activity, for a fraction of the cost of an in-house Senior Marketer.
Utilise expert marketing support for your specific campaign, such as entering a new market, launching a piece of thought leadership, or creating an annual marketing strategy.
Embed senior marketing expertise in your organisation on a fractional basis. Plug in a CMO for a few days a week, or a few days a month, over a short-term period.
Together, we built a people-first marketing strategy that boosted their LinkedIn following by 33%, positioned them as thought leaders, and delivered measurable growth and stronger brand visibility.
If you're interested in building more brand awareness for your organisation and developing a pipeline of potential clients then get in touch.
We'd love to hear from you!
Matt Kaye
Founder of Kanary Digital
